pentridge development melbourne

Pentridge Coburg Development


Pentridge is unique. Built on solid bluestone, its foundations are firmly rooted in Melbourne’s history. New and historical architecture will sit side-by-side. The heart of Coburg will be reborn, transformed into a vital hub of creativity and commerce interlinked with residential opportunities. Escape ordinary. Escape to Pentridge.


Vibrant Living at Victoria Tower, Coburg - everything at your doorstep... from ONLY $397,000.

Get more while spending less!

Why live in the CBD, when you can be 25 minutes from the CBD and saving up to $100,000 or more for a similar-sized apartment! On top of that, you get something truely unique, with lower owners corporation fees, lower-density living, offering a greater lifestyle and so much more.

Approximately 9km from Melbourne CBD, Melbourne University & RMIT.

Pentrige is designed based on the changing lifestyle needs and community living which will be a truly Melbourne icon reimagined for the 21st century


Mixed development of residential, commercial and retail investment opportunities.

Pentridge offers something entirely new, with Palace Cinemas 15 screens and Adina Hotels 120 rooms already committed to its unique vision. Here is your opportunity to be part of a well-thought-out master plan with all you need at your doorstep.

Offering approximately 11,000sqm of dedicated retail space, intimate and open retail spaces on the ground floor are amongst beautiful heritage buildings perfect for restaurants, cafes and bars that will thrive on the foot-driven experience.

Each apartment comes with a car park!
1 bedroom from $397k AUD
2 bedroom from $460k AUD
Can you find such value and convenience anywhere else?

Get to know Victoria Tower, Coburg

Pentridge Apartments Development Coburg 14


Shayher Group purchased the Pentridge site in 2013. Our main objective is to create an integrated hub of community activity with contemporary, architecturally superb residential, commercial and retail spaces that add to and celebrate the site’s rich heritage.


The vision for Pentridge is to create a vibrant, well-designed urban village that invigorates an important historical asset, transforming it into a new community hub complete with housing, retail, community areas and public open spaces.

The site is perfectly located to become the new heart of Coburg: a centre that will enhance the overall livability of the area by providing opportunities for integrated residential, commercial, food, leisure and retail offerings.

Preserving the site’s historic integrity, such as the famous bluestone walls, will be a priority. Thoughtful design and high quality construction will seamlessly integrate new buildings with existing heritage assets.


Easy to get to by car or public transport, Pentridge is just 8 kilometres from the heart of Melbourne. Close to bustling Sydney Road, the longest shopping strip in Melbourne and beautiful Merri Creek, it is well positioned to cater for all lifestyle needs.

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The former HM Prison Pentridge is an iconic landmark. Established in 1850 when the population explosion caused by the gold rush increased pressure on the penal system, Pentridge went on to become Victoria’s longest-running prison.

We are a team of experienced, professional property developers deeply invested in Australia’s property market, with interests in retail and residential development that has seen us deliver quality apartment projects across Australia.

Our mantra is to blend considered design with neighbourhood character while creating flexible and abundant public space for residents and the wider community to enjoy.

The Pentridge Prison redevelopment is very special to us. In fact, the heritage of the site is what attracted us to the area. We want to preserve and enhance this historic asset, opening it up to the community for use over decades to come.

Our experience in combining residential and retail elements in developments will result in a high quality urban village that seamlessly adapts to and complements the existing character of the site, suburb and its people.

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